LFNO

Thursday night was Vogue's Fashion Night Out. This was a world-wide fashion event, with events across New York, London, Paris, Milan and I am sure many more.

In London over 300 stores participated and had something on roughly between 6 and 9pm.

I went down after work with Miss Lara Lain LaraLainThatsMyName . Not much planning and just kind of "looked around" to see what was on. Really I was a little on the scrounge, free goody-bags and drinks and this was our main motivation on which stores we visited.The only place I had really seen was that the fabulous Liberty Store, just off Regents Street had a Mahiki Bar. Any celeb-stalker will know, Mahiki is the shipwrecked themed nightclub owned by Guy Pelly and frequented from everyone from Prince Harry to the Saturdays. So I thought this would be a good shout for the free drinks and Liberty is a gorgeous store anyway.

We did not get down there until at least 7ish (thanks to The Look Show keeping us busy!) and went straight to the nearest store with an event, Urban Outfitters on Oxford Street. There were free rum/whiskey mixers and an urban DJ who was really popular with the crowd. As you would expect from Urban it was super cool and had alot of attractive people slowly bobbing their heads to the beats.

But after about half an hour and the end of the free drink, we headed on. Next we went into Topshop, they had a video wall that showed people's own short video holding slogan signs. We were distracted for a while by our current coat fetish  see how we got on here http://whoareyouwhatareyouwearing.blogspot.com/2011/09/autumn-treat.html. 

We hit a few more places before ending up in Liberty where we scored our Mahiki Cocktails, actually delicious and then went crazy for the vintage section where we rubbed shoulders with Chanel, YSL, and gorgeous Hermes bags. Maybe it was the free drinks, maybe we were just a little light headed from all the head-spinning Look Show work but we were very excited!

All in all LFNO was a good event. As you will see from the coverage there was everyone there from Samantha Cameron to Gwynth Paltrow. I think personally I would sum it up as a very enjoyable shopping experience, browsing with a free glass of champagne or scoffing macaroons makes it a little but special. It helped that the staff were really friendly and attentive and it did feel like a party atmosphere in the places we went to. Next year though I would plan the route better and get there earlier. Alot of places we passed had already finished by the time we got there, or had been going on when we were somewhere else.

Chanelo!